With nearly half the world’s population expected to become web
users by 2016 the internet economy is set to provide companies with an
important source of growth.
UAE has made major efforts to establish itself as an e-commerce
hub, and according to a study carried out by UAE Media City-based Madar
Research Group in late 2002 was at that time on a par with top European Union
states in basic online services.
This trend is being further fuelled by the rise of the emerging markets, and the growth of social media. SMEs are also increasingly championing the Internet, using it for marketing, sales and interactions with customers and suppliers.
In the Middle East, the web effect is no less dramatic. For example, 42 per cent of UAE shoppers accessed the internet for online shopping in 2012, up from 33 per cent in 2010 according to a survey by MasterCard.
The e-commerce trends here are no different. New players are
setting ablaze the trail for e-tailing.
PayPal is coming on big in the GCC . In fact, according to Arab
Advisors Group, the value of e-commerce related transactions is about $11
billion a year in the Middle East. With the growth of broadband in the region
and improvements in logistics, security of transactions, payment execution and
technology speed, we expect the online space to continue to flourish.
Building and distributing a successful brand in the Internet era
is about addressing the new behaviors of an evolving customer base. Looking to
the future, the discussion has to shift from e-commerce vs. offline commerce to
an integrated model.
For the consumer, some things remain the same irrespective of
whether the talk is about online or offline retail. Customers still want to buy
trendy products at great prices, they still value good service, and they
continue to desire brands that understand their life interests.
Increasingly, consumers are making the final purchase through a
series of online and offline experiences. Online, they share information,
validate their friend’s choice, research, learn and develop a point of view.
Offline they often look at and feel the product, comparing it with some brands
and associating it with others.
It is a mixture of these experiences that drives the consumer to
his or her final purchase decision and brands of the future must take both into
consideration. Finding the right strategy for this online versus offline
dynamic will be key to the success of future brands and e-tailors.
Licensing:
1) To form a web-based company, you will need a License from the
Department of Economic Development (DED).
2) If you are looking to setup within a free zone, the license
will have to be acquired from the relevant free zone authority.
3) The type of license issued will depend on the nature of your
online business.
Office space:
Depending on the nature of the business, you should also
consider setting up a physical office. UAE-based company must have
physical office space to be considered legal
Website development:
To set up an online business, you naturally need to prepare a
website The following steps need to be taken when establishing your web
presence:
Registering a domain name:
1) You will need to choose and register a domain name.
2) This is the name or address you use for your website
(often the company’s name).
3) A number of companies in the UAE offer domain name
registration services. In order to acquire you can search it out on Google
which is the best one available.
If you are an online shopping portal, there are a few additional
factors to consider:
Online payment gateways:
If you are selling products online (whether tangible or
intangible) you need to set a Secure Payment Gateway Options include credit
card payment, cash on delivery and pre-paid card systems such as PayPal.
Import/export requirements:
If you are importing products from outside the country and
selling them online to the UAE market, the business has to be registered with
the relevant emirate’s ports and customs authority, and receive an importer’s
code. A customs duty (often 5%) is applicable to goods being imported.
Businesses established within a free zone are exempt from customs duties if
they are selling their products/services within the free zone or outside the
country. However, if they are selling to the UAE market (outside the free
zone), the customs duty has to be paid and a local commercial agent has to be
appointed.
We at Elegant Business Services provide company registration services from start to finish.
Please contact us on +971-055 174 5764 or info@elegantbusiness.ae or visit our
website www.elegantbusienss.ae for more
information.